Vision
We want to bring the value of culture, the beauty of art, and the appreciation of timeless fashion into everyday life by creating fashion products that inspire confidence and pride in our customers and craftsmen.
Mission
Our mission is to be a force in the fashion industry to create beautiful, high-quality, handcrafted shawls and wear ornaments through the expertise of our artisans. We will maintain our legacy of creating heirloom fashion accessories for generations of today and tomorrow.
Values
Beauty & Authenticity
To create and nurture beauty and authenticity to our customers by offering aesthetically high-value products produced by our world-class artisans.
Responsibility
To pay utmost attention to what we create, how we create it and the way it impacts people and society.
Integrity
To be true to our history as an ethical and trust-worthy brand and to remain transparent, honest and accountable in our relationships with all stakeholders and customers.
Customer First
To ensure that we delight our customers with our products and remain focused on delivering value by providing the highest quality products.
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